Client: Fairmont Shop Condos, a Midwest Shop Condos property.
Situation: A newly developed commercial property with no prior marketing and no established go-to-market motion for selling individual units in a rural market.
Scope: Full go-to-market strategy development and execution for individual commercial property unit sales, built from a zero prior marketing baseline.
Result: $1.2M+ in converted revenue within 12 months, reaching 100% occupancy of currently built units.
Client: Individual contributor navigating a competing job offer.
Scope: Strategic guidance to leverage two simultaneous offers into the strongest compensation outcome, including managing communications between both companies and building the compensation ask.
Result: Accepted Senior Manager, GPS & F&C at Energizer Holdings, with a 25% wage increase secured through the negotiation strategy.
Client: Individual contributor preparing an internal promotion request.
Situation: Preparing to formally request a concrete step forward in professional progression, without a clear internal framework for building the case.
Scope: Coaching and negotiation strategy for a promotion case, including a compensation ask spanning stock options, title, and salary, delivered through 1:1 working sessions over six weeks.
Result: Secured the desired promotion to Engineering Manager at Casey's, with a 17.6% total compensation increase.
Client: Growth-stage client services organization.
Situation: Rapid team growth had outpaced the org structure, with role scope and compensation lagging actual responsibilities.
Scope: Redesigned the client services org structure over three months: created new roles to match evolving work, moved the right people into the best-fit roles, and managed compensation changes for every recommended move.
Result: Created and filled a new Associate Director role with a 30% compensation increase, and secured director-title recommendations across the Strategic Partnerships vertical.
"Working with Kelly we felt very heard as her partner and she always brought energy to our meetings, showing excitement for working with our company. We appreciated the new business opportunities that she brought to us as she was looking out for what was best for us and ways for us to grow. If there was an issue she aligned resources to quickly get it resolved. Lastly, if she didn't know the answer she didn't fake it. She was honest but then quickly worked to figure it out in a timely manner."
Nathan Enderle
Digital Leader | SCHEELS
"Kelly has been an outstanding partner in helping bring Academy Sports + Outdoors and Sezzle together. Her collaborative approach, responsiveness, and commitment to delivering value helped foster a strong partnership and drive meaningful growth over the years. It's been exciting to see Sezzle's continued expansion while jointly delivering innovative payment solutions that benefit our customers. Kelly's leadership, strategic mindset, and focus on long-term relationships make her a valued partner."
Jacob Williamson
Senior Product Manager | Academy Sports + Outdoors
"Kelly led Rural King's launch of a very successful Buy Now, Pay Later program. From contract negotiations through day-to-day operations she was always upfront of any challenges and any benefits that might interest us. Our relationship with Kelly was one of the factors in not switching BNPL providers. The program ended up being 10% of our total ecommerce business."
Chelsee Bushue
Treasury Manager | Rural King
"Kelly was our Sezzle enterprise account manager. She supported everything from product performance, brand insights and support marketing. Kelly was a great partner and leader to work with. She is an out of the box leader with great people skills. I would highly recommend Kelly to any organization."
Adam Matthews
Vice President of Retail Operations | EZCorp
"Kelly is a collaborative partner who brings creative solutions to help customers deliver on their key priorities. She brings positive attitude and energy to the team, and you can count on her to take action and follow through on commitments."
Kurt Johnson
President + CFO | Crecera Brands
"I've spoken at a lot of corporate programs, but Women of Sezzle stood out. Kelly built a real community, where women across every level and function showed up, engaged, and trusted the space she'd created. The questions after my talk weren't polite small talk, they came from people given real room to think about their own growth. That kind of engagement doesn't happen by accident. Kelly is exactly who you want driving culture and people initiatives."
Melissa Kjolsing
Managing Director | AscendRural
"Kelly is the most thoughtful leader I've had the pleasure of working for. She creates a safe, supportive environment for her team while continually driving meaningful business results. She is the kind of leader who not only delivers on every ask, but goes above and beyond, setting new standards for quality of work. She leads by example, takes true ownership, and acts as a genuine partner in achieving team goals. I feel incredibly fortunate to have worked with and learned from her!"
Jessica Gengler
Associate Director, Client Services | Sezzle
"Kelly and I partnered on hundreds of enterprise brand co-marketing strategies. Our success came from her transparency and ability to seamlessly connect the client relationship side to the marketing execution side; she comes knowing exactly what a brand needs and why it's important. I trust Kelly to complete any work promised with the highest standards. Any team would be stronger with Kelly. Her dedication is second to none and she enables everyone around her to execute their work better."
Alice Zieska
Sr. Manager, Marketing Communications | Sezzle
"Kelly spent over four years on the Walmart media business, and in that time she was promoted three times. She managed an enormous portfolio for Walmart, from Back to School to Halloween, Grocery, and Health & Wellness, often running multiple major campaigns simultaneously without dropping the ball. She's exactly the kind of steady, high-output partner you want managing a complex, high-stakes account."
Christy Bidwell
Director, Media Strategy | Haworth
"Kelly is one of the most hardworking and passionate leaders I've had the opportunity to work with. Together, we built Sezzle Solutions, our media business, from the ground up into a business now generating tens of millions in annual revenue. Throughout that journey, Kelly brought incredible energy, ownership, and attention to detail while always keeping the broader vision in mind. She leads by example, sets a high standard, and is willing to roll up her sleeves to solve a problem."
Sam Hughes
Director, Strategic Partnerships | Sezzle
Championed Buy Now, Pay Later at Rural King for the first time, leading their inaugural venture into flexible payment products end-to-end, from contract negotiation through day-to-day operations, across both online and in-store checkout, driving online share of checkout to 10%, well above the established 3% goal.
Led Sezzle's Valentine's Day partnership with David's Bridal and the Times Square Alliance: a full brand takeover of Times Square built around "Love in Times Square." The activation included a real wedding officiated by David's Bridal CEO Kelly Cook, surprise proposals, and hundreds of public vow renewals, alongside a branded "Say Yes Now, Pay Later" subway car activation for consumer engagement. Secured press coverage across Fox, ABC, CBS, Yahoo Finance, and Time Out, and coordinated on-site content capture with cast members from Tell Me Lies and dozens of influencers previewing the David's Bridal partnership.